The independent analyst Penteo, which leads the greatest IT community in Spain, has included Mediacloud in the ranking of cloud infrastructure services providers, published in the report Universo Penteo.
Penteo highlights the “clear strengths” of Mediacloud, basically our high investment capacity, flexibility and proximity. According to the analyst, being part of the Mediapro group gives us the capability and the pliancy to continue growing and to develop our offer.
The report stresses that we have grown over 100% in less than two years. Moreover, we have been able to “win relevant tenders in competition with first-level providers”. Consequently, we have enhanced our brand positioning in Penteo’s Universe.
The report also appreciates that we are a “nearby business” and, at the same time, we have “further development potential and geographical expansion”. All this factors enable Mediacloud to have a long-term strategic relationship with our customers, as well as to continue growing and improving our services.
Finally, Penteo underlines that our contracts “are suitable to the specific needs of the customers” and allow us to “charge per minute”. All this has been strengthened by alliances with important worldwide providers, such as Oracle, Microsoft or VMware.
Penteo: “Cloud computing is a growing market in consolidation”
According to the report, cloud computing is a powerful tool to optimize the digital transformation of the companies. Of the enterprises surveyed, 98% are currently in the cloud, and 40% are about to hire or to update an infrastructure service in 2017.
The most part of the companies does not have their whole platform implemented in the cloud. However, the implementation has grown 17% in comparison to the previous year, outpacing 50%. Penteo estimates that this percentage will reach 60% in 2017.
The report explains that the private cloud is still the companies’ favourite. The 43% of the enterprises that are in the cloud prefer this kind of solution, whereas 33% chose the hybrid cloud and 23% prefer the public one.
In short, Penteo considers that the cloud “is still a growing market in consolidation” and it makes “the digital transformation of the companies” possible. In consequence, the key challenges for the cloud providers –which are most valued ones regarding the customer’s opinion– will be technical expertise and brand recognition.